We don’t hide your data. Here’s what your dashboard shows, how to read it, and what “good” looks like.
Monthly Revenue at a Glance
Top of your dashboard: your monthly revenue. This is what you actually earned (gross payout before our fees and taxes). The number is broken down by source—Airbnb bookings, direct bookings if applicable, and any other income from your property. You see it daily, weekly, and monthly.
What “good” looks like depends on your property type, location, and when you launched. A new three-bedroom in Nashville averaging $150/night at 65% occupancy should see roughly $14,600 gross monthly (roughly). A two-bedroom downtown apartment at $200/night and 70% occupancy should see roughly $13,000 monthly. These are baselines, not guarantees, but they help you contextualize your actual numbers.
Trending matters more than absolute numbers. Is your revenue climbing month-to-month (good), flat (stalled), or declining (problem)? We flag trends that concern us and discuss them with you.
Occupancy Rate: Your Real Constraint**
Below revenue: your occupancy rate. This is the percentage of available nights you actually rented. An occupancy rate of 65% means 65 of your available 100 nights had paying guests. 70% is considered strong in most markets. Anything above 75% is excellent (you’re likely underpriced).
What “good” looks like:
- Leisure markets (beach, mountains, ski towns): 50–65% is normal, 65–75% is excellent
- Urban/business markets (downtown apartments near tech hubs): 60–75% is normal, 75%+ is excellent
- Suburban markets: 45–60% is normal, 60%+ is solid
If your occupancy is significantly below market average for your property type, we investigate. Is pricing too high? Are photos weak? Is the listing missing amenities that searchers want? We diagnose and fix it.
ADR: Average Daily Rate**
Your ADR is your average revenue per booked night. If you earned $5,200 in a month from 26 booked nights, your ADR is $200. This number tells you if you’re in the right pricing tier for your market.
ADR should roughly match your comp set’s median. If comps in your area average $180 ADR and you’re at $240, you’re probably overpriced (and occupancy is probably suffering). If you’re at $120, you’re leaving revenue on the table.
We adjust ADR seasonally and based on demand signals. If your ADR is rising month-to-month (demand is proven, rates are increasing), that’s excellent. If it’s falling (you’re dropping prices to maintain occupancy), we discuss whether that’s strategic or a signal that demand is weakening.
Revenue vs. Potential: The Gap**
Here’s the number that matters most: your revenue potential vs. your actual revenue. Revenue potential is calculated from your comp set’s average performance. It’s “if your property performed at market average, you’d earn X.”
Your actual revenue is what you’re actually earning. The gap is either your upside (you’re beating comps) or your opportunity cost (you’re underperforming comps).
Example: Your comp set’s average property is earning $18,500 monthly. You’re earning $16,200. The gap is $2,300/month. That gap tells you: “If we optimize you to comp-set average, you’re leaving $2,300/month on the table.” That’s motivating. And it’s accurate—not theoretical, based on real comps, real data.
If you’re beating comps, that gap is your competitive edge. You’re doing something right—great location within your neighborhood, superior amenities, excellent reviews—and it’s generating premium rates and occupancy.
Competitor Benchmark: The Comp Set**
Your dashboard shows your comp set—the 15–20 properties we track for pricing and performance comparison. You see their average ADR, occupancy, and monthly revenue. You see how your property stacks up against them individually and as a cohort.
This is transparent. You’re not wondering “am I priced right?” You can see the answer. Your comps are your market truth. If a comp property just got renovated and their ADR jumped 20%, we see it and discuss whether similar updates to your property make sense.
Review Summary and Guest Feedback**
Your dashboard shows your review count, your average rating, and a summary of guest feedback themes. We use natural language processing to extract what guests are praising (“amazing view,” “clean,” “responsive host”) and what they’re complaining about (“small bathroom,” “noisy,” “no hot water”).
If there’s a clear pattern in negative feedback (three guests complaining about hot water, for example), we flag it. It’s a real issue worth fixing. If positive feedback emphasizes one feature consistently (guests love your deck, your view, your kitchen), we highlight that in listing content and pricing strategy.
Upcoming Bookings and Calendar**
Your calendar shows booked nights, available nights, and blocked nights (maintenance, personal use, etc.). You see guest details, check-in times, special requests, and review status. It’s your operational control center—but you only need to look at it if you want to. We’re managing the calendar on your behalf.
You can see at a glance: “next month I have 18 bookings generating $3,200 gross, with 12 available nights that might book this week.” Real-time visibility, zero operational overhead.
Payout History**
Every payout is logged: date, amount, fees deducted, and net to you. You can export your payout history for accounting purposes (important for taxes). You see exactly when money hit your account and how much.
Standard Plan hosts see their payout in real-time. There are no surprises, no delayed transparency. If there’s a discrepancy (Airbnb’s payout amount doesn’t match what we track), we flag it immediately and investigate.
What You Get vs. What You Don’t**
You see: all financial data, occupancy metrics, pricing decisions, comp analysis, guest reviews and feedback, upcoming bookings, and payout history.
You don’t see: internal operational notes (messages to our cleaning team, vendor contacts, compliance details)—this is our operational layer, not guest-facing. But if anything directly affects you (a maintenance issue, a guest complaint), you’re informed.
No hidden data. No information asymmetry. You’re never in the dark about your property’s performance or your revenue.
Monthly Check-Ins**
Every month, we send you a summary: “Here’s your month, here’s how you performed against comps, here’s what changed in pricing, here’s what’s coming.” It’s not a sales pitch; it’s a report. You’re updated, you understand the decisions we’re making, and you can question anything.
Colby & Conrad’s philosophy on dashboards: transparency first. You funded this property. You own it. You deserve to see exactly what it’s earning, how it compares to similar properties, and what we’re doing to optimize it. Standard Plan hosts have full visibility. No surprises, no hidden fees, no data locked behind paywalls.
Login to your dashboard right now. You’ll have access immediately after onboarding. If you have questions about what any metric means, ask. We explain the numbers because you should understand your own property.
